61st Academy Awards

The 61st Academy Awards were presented March 29, 1989 at the Shrine Auditorium, Los Angeles. The producers of the ceremony attempted to change established Oscar traditions for this year's show. One noticeable difference was that instead of an award presenter saying, "and the winner is.." they'd say, "and the Oscar goes to...". Many however, continued announcing winners with the traditional line. In addition, there was no official host for the ceremony this year. The show's opening number consisted of an elaborate stage-show featuring Merv Griffin, Snow White (portrayed by actress Eileen Bowman), and Rob Lowe - the latter two singing an unpopular rendition of the song "Proud Mary". This debacle, in addition to the changes made by the producers, led to the television broadcast receiving a disastrous reception. Consequently, producer Allan Carr would not return to produce the ceremony again, and future ceremonies would not open with a lavish "Broadway-style" opening number until the... full article at wikipedia