Art Director

The term art director is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video game. Art directors in advertising aren't necessarily the head of an art department although the title may suggest it. In modern advertising practice, they typically work in tandem with a copywriter. Together, or the art director and copywriter work on a concept for commercials, print advertisements, and any other advertising medium. Individually, the art director is mostly responsible for the visual look and feel of the creative product, and the copywriter has ultimate responsibility for the product's verbal and textual content. Both are responsible for coming up with big, effective and persuasive ideas. Depending on the competencies of each, they may share tasks that are traditionally designated for one or the other, for instance, an art director may suggest certain wording and a copywriter may suggest a certain aesthetic for a... full article at wikipedia