Direct mail fundraising topic

Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or "acquire" new donors or members and to inform, cultivate, resolicit, and "upgrade" the level of their contributions or dues. The technique has been shown to work equally well in many other countries across the globe. Its use is spreading quickly. The professional use of direct mail fundraising requires an understanding both of the principles and practice of... full article at wikipedia