Durabrand topic
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Durabrand is a private label tradename of Wal-Mart which was introduced in early 2003. It is available in the UK through ASDA, where it was previously known as Pacific.
Durabrand was first started in early 2003 as a brand only made for Wal-Mart stores in the United States, Canada and the United Kingdom, as a generic brand for electronics, but has grown to be available near-internationally (due to Wal-Mart's global reach). The products are marked for only Wal-Mart stores and available in very...
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