Hasbro Interactive

Hasbro Interactive was a video game production and publishing subsidiary of Hasbro, the large game and toy company. Hasbro Interactive was formed late in 1995 in order to compete in the computer and video game arena. Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive. With Hasbro's game experience, computer games seemed like a natural extension of the company and a good opportunity for revenue growth. Hasbro Interactive's objective was to develop and publish games based on Hasbro property and the subsidiary existed for six years. In 1997 revenues increased 145% going from USD$35 million to $86 million. Hasbro Interactive embarked on both internal and external development, and acquired some smaller video game developers and publishers such as MicroProse for $70 million and Avalon Hill for $6 million both in 1998. Hasbro acquired the rights for 300 games when it purchased Avalon Hill.... full article at wikipedia