Jane was an American magazine created to appeal to the women who grew up reading Sassy Magazine, both of which were founded by Jane Pratt. Its original target audience (pitched to advertisers) was aged 18-34, and was designed to appeal to women who are irreverent. Pratt originally intended the magazine to be named Betty, but she was voted down by everyone else involved in the making of the magazine. The magazine was launched in September 1997; the final issue was dated August 2007. The events surrounding the magazine's fold were chronicled through the experiences of two assistants on the SOAPnet series The Fashionista Diaries.
Sassy, created by Pratt in 1987, was intended to appeal to adolescent girls, but because of its sexual candor and coverage of topics other teen magazines didn't touch, such as the riot grrrl movement, its popularity exploded beyond its intended audience. When Sassy ended its New York editorial run in 1994, readers were left heartbroken and waiting for something...
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