Golden Ticket

A Golden Ticket is a fictional item created by Roald Dahl in the 1964 novel, Charlie and the Chocolate Factory. It was also shown in the two films based on the novel: Willy Wonka & the Chocolate Factory (1971), and Charlie and the Chocolate Factory, (2005). Willy Wonka releases five Golden Tickets, which are hidden amongst ordinary looking Wonka Bar. The winner of the ticket is promised entry to the chocolate factory, which has been closed for many years, as well a special prize at the end of the tour. In the novel, the winner is allowed to take two guardians with them but both movies only allow one guardian to be chosen. In 2005, to coincide with the cinematic release of Charlie and the Chocolate Factory, Nestlé promoted a competition similar to the film, with which five actual Golden Tickets were released in various Wonka Brand products. The prizes offered were cash, prizes as well as an overseas holiday and chocolate factory tour, depending on the country. The competition was... full article at wikipedia