Israeli

Israeli (, lit. Israeli) was an Israel daily Hebrew language newspaper distributed for free in railway stations, bus terminals, and Delek gas stations. Based on the concept of the Metro free daily newspaper, it was geared toward a young, urban, and mobile clientele. The newspaper, first published in January 2006, was co-owned by Sheldon Adelson and Hirsch Media (owned by Shlomo Ben Tzvi). The company publishing Israeli is called Israeli News Ltd. Its original budget is planned to be US$35 million over three to four years. Its headquarters are located on Menahem Begin Road in Tel Aviv. It is suspected that the newspaper is losing money, but the publishers insist that increasing the amount of pages from the originally planned sixteen to twenty-four, and often even more (up to 40), is a sign that there is a strong demand from advertisers. The newspaper is aiming to be the number two paper in Israel (behind Yediot Aharonot), and claims to print 200,000 each day in two daily editions,... full article at wikipedia