Don E. Schultz

Don Edward Schultz is Professor Emeritus of Service at Northwestern University's Medill School. He is most notable for his research and writing on Integrated Marketing Communications (IMC). In 1992, the American Advertising Federation named him Advertising Educator of the year, and in 1998 Sales and Marketing Management magazine named him one of the 80 Most Influential People in sales and marketing. Often referred to as the "father of integrated marketing", Schultz is the author or co-author of 13 books on marketing, including Integrated Marketing Communications (1993), Communicating Globally (2000), and IMC: The Next Generation (2003). He writes a regular column on Integrated Marketing for Marketing Management magazine, the trade publication of the American Marketing Association. Prior to his academic career, Schultz worked for 15 years in the field of advertising. Schultz earned a Bachelor of Business Administration from University of Oklahoma in 1957, a Master of Arts in... full article at wikipedia