Law Firm Marketing topic

Law Firm Marketing is a strategy used by small and large law firm in their efforts to reach their target audience and create business. Although the term "marketing" is attracting suspicion in many countries in a profession like law which is deemed to be a public service rather than a business, the surge of multinational law firms, the competition among attorneys and the growing acceptance of legal profession as a subsector in service industry, the use of marketing techniques by lawyers and law... full article at wikipedia