Seems a lot of tv programs from the past decade or so have taglines (similar to Film's longstanding taglines).
Examples I found from IMDb trolling:
Nip/Tuck:
The deeply superficial series returns.
Beauty is a curse on the world.
Make me beautiful.
Truth is only skin deep
A disturbingly perfect new drama.
Beauty isn't all it's cracked up to be.
Tell me what you don't like about yourself...?
Change what you can. Hide what you can't.
Six Feet Under:
Every Day Above Ground Is A Good One.
Life is wasted on the living.
How's Death?
Your whole life is leading up to this...
Everything. Everyone. Everywhere. Ends.
